To understand the connection between 3D architectural visualization and architecture, we need to understand the construction process. First, what is certain is that 3D visualization in architecture is sketched, painted and created by 3D artists, architects and engineers. This is followed by the approval of the architectural visualization project by the competent services, the procurement of materials and equipment and the employment of construction staff. After that, builders move on to using 3D architectural models, diagrams and blueprints made from scratch.

3D architectural visualization is considered a realistic 3D art that involves the creation of a 3D image and 3D animation to illustrate a proposed architectural design as well as an architectural visualization project. It is a gift of 3D technology, which is a complementary architecture and finally creates stunning and realistic visualizations that will help you display your 3D projects.

3D architectural visualization is of paramount importance to architecture, not only because it can give accurate figures about buildings outside and from any angle, but also makes the work of architects, builders, engineers and clients easier. Even when it comes to modifying a model, it can be easily implemented with the help of 3D architectural visualization. Because of these benefits, a growing list of the architecture and real estate industries will collaborate with 3D architectural visualization companies and change the way real estate is promoted using the benefits of new 3D technology.

How does 3D architectural visualization affect the construction industry?
- High project approval rate

Generally speaking, the basis for the progress of construction projects depends primarily on obtaining approvals, permits and funds from the municipal administration. Therefore, it is really important how to present a 3D building project. Also details and parameters play a big role in the project. At that time, the service of 3D architectural visualization was created, which made the project stand out.

- Flexible reference

Prior to the start of work, the construction workers made an effort to understand the design and floor plan, but kept all the necessary architectural references throughout the construction process. This is because when they check a document for the first time, they often have to check content that they didn’t remember or paid a lot of attention to.

Compared to paper documents, 3D architectural visualization models can be accessed on a variety of devices. In addition, 3D models can be rotated and enlarged without loss in other documents.

- Strengthen cooperation between the team and experts

When it comes to preserving construction plans and diagrams, one of the disadvantages is that only key personnel (such as supervisors and foremen) have copies, which are limited in number. However, with the help of 3D construction management software, the number of participants who can access the project is increasing. Meanwhile, 3D interior visualization and 3D exterior visualization will provide the same advantages in perspective and scale, and other built-in features in the software will also be of great help in collaboration between employees.

- Identify design flaws

3D visualization allows owners, builders, and other third parties to see the final product of a design before building a structure that is still under construction. If the design is incorrect or unsatisfactory, it can be changed. One of the benefits of using 3D visualization is that it shortens the time for changes and reduces unnecessary project costs.

- Improved communication

3D visualization allows clients or investors to easily understand the complexity of a building without reading architectural drawings, making it easier for them to understand and review an architectural project.

- Improve marketing

3D visualization improves marketing by providing attractive views of projects in multiple forms of media, including websites. Especially in the real estate industry, 3D architectural visualization has become an indispensable part of marketing activities, allowing users to visit architectural objects before construction begins.

- Risk mitigation

As for hazards in construction, they are often caused by erroneous estimates or neglect of construction conditions, but rarely by mathematical errors. It is limited to identify building hazards without 3D visualization. Therefore, it is best to use a program that combines 3D visualization and construction management to address risk factors.


Now you understand how 3D architectural visualization affects the construction industry. If you want to know more, contact us.

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