Architects, design studios, investors and construction companies have been using computer 3D graphics for years. Through 3D visualization, these professionals can present their clients with a photorealistic end result long before future buildings come out of the earthworks phase. In fact, CG visualization has not only proved integral to the process of attracting clients but to competing for valuable construction contracts as well.
Rather than look at models, sketches, or schematics in an architectural office somewhere, these clients can now immerse themselves in the architect’s vision. With the benefit of state-of-the-art software, they can actually “walk” through the rooms to get a better idea of the space. Of course, as much as 3D architectural visualization helps clients, it is even more beneficial to the design firms themselves. With the advantage of state-of-the-art software, they can actually “walk” imaginary space to get a better idea of the space. Of course, as much as 3D architectural visualization helps clients, it is even more useful for the design studios themselves.
5 ways 3D visualization benefits architects
1. CGI gives the architect’s clients more accurate “shopping lists”
3D visualization gives a lot more than it seems at first glance. For example, these displays can be very helpful in showing the exact materials that a customer wants (or needs) to buy. Maybe you’d like to see what their project would look like with marble floors? Maybe you’d rather transfer them to laminate to save money? These 3D models and materials exist in our database, so they can be easily displayed much earlier than the client actually makes the final decision.
There’s a lot more to CG visualization than meets the eye. For instance, these renderings can be a huge help in demonstrating precisely what materials a client might want (or need) to purchase. Perhaps they’d like to see what their project would look like with marble floors? Perhaps they’d rather switch those to laminate to save costs? These 3D assets exist in the architect’s database, so they can be easily rendered long before the client actually purchases them. Maybe the client decides to replace the elevator with a large staircase? Instead of reconstructing a new physical model that reflects this change, it is possible to simply create a 3D view showing all the new materials and details. Then, after the final concept has been agreed, the client and the contractor know exactly which materials to buy, in what dimensions and quantities.
2. They make advertising campaigns far more impressive
Architectural design is a highly competitive field in the best of times. Moreover, it can be extremely hard to promote one’s firm using only photos of models and the final results. With 3D visualization and animation, firms can create compelling videos for their social media pages, online portfolios, and advertising campaigns. Best of all, they can use these images regardless of whether or not the project has even begun! Moreover, it can be extremely difficult to promote your business using only photos of models and final results. With 3D visualization and animation, companies can create compelling animations for their social media pages, online catalogs and advertising campaigns. Best of all, I can use these views whether the project has started at all or not!
In some cases, a specific architect or firm might want to use a theoretical building in order to showcase their skills or innovations. With 3D rendering, they can bring such conceptual designs to their audience in photo-realistic quality. This allows the designer to better position themselves against the competition and really show what they can do (without having to do it). With 3D rendering, it is possible to present such conceptual projects to an audience in photorealistic quality. This allows the designer to position himself better than the competition and really show off his capabilities (without really having to do so).
3. 3D visualization allows for multiple versions
As outlined above, it’s typical for a building design to go through multiple stages as the project continues. Since clients are spending anywhere from hundreds of thousands to millions of dollars, they often feel entitled to explore other options in terms of material, design, and stylistic elements. Because clients invest significant resources in project planning and execution, they often feel they have the right to explore other options in terms of materials, design, and stylistic elements.
So, what if these client requests lead to a version that the architect might be reluctant to put in their portfolio? In that case, they can simply revert to their original design when using the3D visualization for promotional purposes. It may not seem like much, but imagine losing the ability to promote an entire project because the client decided to ruin the aesthetic? With CGI, the architect can still showcase the project at its best, even if the client made poor visual choices. In this case, it is possible to simply return the visualizations to their original design for the purpose of using 3D visualizations for promotional purposes. It may not seem important, but imagine losing the ability to promote an entire project because a client has decided to disrupt an imaginary aesthetic? With 3D visualizations, an architect can still display a project at its best, even if the client has made poor visual decisions.
4. Presenting designs can be done from any location
It is not uncommon for an architect to live in a different city or country than his client. This, understandably, can pose a number of challenges when it comes to collaboration. Thanks to the Internet, companies have been able to hold online meetings in the last two decades. However, these presentations are too often severely limited from a visual point of view.
How will sketches, drawings and models effectively convey design details via Skype or Zoom? After all, such materials can be difficult to understand even when the client and the architect are in the same room! But thanks to 3D visualization and computer graphics, companies can literally guide their customers through the entire concept, allowing them to see every single detail in a clear, photorealistic display. With 3D visualization, architects can relatively easily bridge any distance.
5. Troubleshooting designs is easier than ever
An architect can make the most impressive and best model in the world, but he still has a problem when it comes to reviving that model. Indeed, a small mistake can often go unnoticed in the early stages of design and lead to a big problem once construction is underway.
Maybe the lighting is not in accordance with the rules or the architect accidentally created a fire trap while designing the hallway? It’s all happening. Unfortunately, when a design flaw is discovered too late, the company usually has to fix it from its own resources. This not only negatively affects the company’s profits, but can disrupt the relationship between the company and its client.
However, thanks to 3D visualization, such errors are far more noticeable than they would be on a model. This means they can be discovered and repaired long before construction of the project has begun. By helping to debug at the earliest possible stages, 3D visualization saves designers countless hours of work and saves money.
By now, the benefits of 3D visualization for architects should be quite clear. 3D rendering not only provides the architect with stunning promotional materials, but allows for early detection of potential problems, and gives the client a multi-level view of the project proposal.
Moreover, when given the opportunity to virtually “walk” through a building yet to be built, clients have the best possible opportunity to evaluate the work of the architectural office.
If you’re interested in experiencing the benefits of 3D visualization firsthand, Contact Us to see how our team can change your and your clients’ “point of view.”
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