Creation Process
CHAPTER
06
Creation Process
The project starts when the client contacts the studio and formulates the project brief. The client also provides all necessary references, such as site information, photos, sketches, CAD drawings, material specifications, etc. After that, the 3D artists start the architectural rendering process. The first step is to create a 3D model. Then they select the best viewpoints for the images and add lighting and shading accordingly.
When the model is ready, clients can request updates. This is an essential part of the process and we call it the clay phase. Otherwise, our studio allows 1-2 rounds of corrections at no extra charge. The exact number depends on the project itself and the budget. Any corrections requested after those involved in the project will also increase the cost.
After that, the 3D artist select secondary objects for the scenes, such as decorations, according to the client’s specifications. Once everything is in place, they apply photorealistic textures to the models, adjust brightness and create renderings. The completion of this process is called the low- material phase, where we present the final renderings to the client in lower resolution.
Make sure your exterior design project takes your clients’ breath away
At this stage, the client also has the opportunity to correct parts of the scene by focusing on changes in materials, lights, and details in the scene. After all comments are incorporated, the renders are basically done and the High Quality Material phase is presented to the client. Then it’s on to the post- processing phase, which includes a series of enhancements such as adjusting brightness and contrast and adding special effects.
Architectural Rendering Techniques
The working process here can vary, depending on the project’s objective, sufficient references and the way 3D visualizations are created. As for the same, there are two approaches. One is to render a project using only 3D models and backgrounds.
Another option is to combine the 3D model with the actual photo taken (insertion, i.e. photo montage). In this case, the 3D artist combines 3D materials with photographs. Usually, a 3D model of a building is incorporated into a photograph as a background. Sometimes it is necessary to refine the photo before creating the scene.
