For example, it will be easier to convince a client of the extravagant geometry of a building if they are convinced of how fantastic it looks.

Also, the overall visual style of the project presentation depends largely on its environment. Computer-generated images can include any background, season, time of day, etc. In addition, there are special effects such as light fog over the sunlight or the neon glow of the city at night. These details can help set the tone for the entire project and ultimately wow even the most skeptical clients.

Architectural projects require the participation of a variety of stakeholders. There are investors, architects, engineers, construction workers, brokers and many others. Ideally, everyone should clearly understand how their work fits into the overall project. Therefore, accurate and informative visuals are needed to establish clear communication and avoid costly mistakes.

With photorealistic 3D renderings, it’s much easier for an architect to share their vision with the construction team. Instead of blueprints, material samples and sketches to explain the design, the contractor can be shown only 3D images that actually contain the desired result. This way, you do not have to monitor every step of the construction process to make sure every detail is done right.

When working on housing projects directly with owners, one may encounter a certain lack of understanding on the part of the owners. Especially if the architect only uses floor plans and blueprints to communicate his vision. The reality is that most people do not understand them, they can not visualise a finished house by just looking at plans and drawings. As a result, clients often feel excluded from the design and planning process.

However, with 3D architectural rendering, the final look of their home can be easily represented. And in a way that requires no special skills to understand! It’s like looking at beautiful photos from a trendy lifestyle blog. This way, clients can make all the necessary corrections in advance, approve the project and be 100% sure of the result.

It can be a real challenge for architects to create a professional portfolio that showcases all of their best work. This is mainly because architectural projects usually take months or even years to complete and potential clients always want to see examples of successfully implemented concepts before they order something similar. So how do you break this vicious circle?

Well, in this case, 3D architectural rendering allows demonstration of each design at its best. That is, from any angle and with the possibility of the desired lighting. It does not matter if it’s still under construction or just a concept. In addition, customized color selections and special effects help develop a unique, on-brand impression for the entire portfolio.

Marketing is an essential part of any business and that includes architecture. A smart advertising strategy will allow you to attract more clients and sign contracts for larger projects. Of course, none of this is possible without high-quality visuals and the best way to get them is to use 3D architectural rendering.

3D is a surefire way to impress potential customers with online and offline advertising. High-quality 3D visualisations can perfectly equip an architecture firms website and make potential clients spend more time on it. There are also social networks as an indispensable tool for modern advertising, through which you can target your communication to the desired audience.

Impressive 3D visuals help build a strong business presence on social media. Here, it makes sense to post on regular platforms like Facebook and Instagram and on specialized platforms like Behance, Houzz, ArchDaily and Architectural Digest. In this way, you can not only reach a larger number of potential customers, but also improve the professional reputation of the company.